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Browse the siteJune 09 2013
Last week, we debuted the first article in a series of 'Buyer's Guides' that feature questions to ask and options to consider before making a new purchase. Today, we continue our series by looking at CRMs.
Customer Relationship Management (or CRM) technology helps professionals manage their contacts. We're talking about much more than a virtual address book; and, no, your email program is not a CRM.
Modern CRM technology truly helps you manage your relationship with your contacts so you can record interactions, maintain thorough records, and even perform some of the marketing tasks you use to keep in touch (such as email newsletters).
Questions to Ask
There are some important questions to ask when buying any real estate technology product and some that are unique to choosing a CRM.
First, let's look at general questions you'll want to ask.