Articles

Are You Unknowingly Encouraging Sellers to List as FSBOs?
A recent Facebook post by a top-producing agent read: "I recommend that all sellers try for sale by owner." I couldn't believe it when I read it, so I read it twice. Yep, that's what it said alright. It just didn't use those words. Here's what it did say: "Congratulations to my clients who received six offers in eight hours. The real estate market is HOT, HOT, HOT!" Potential home sellers might interpret this post as, "Why do I need to pay an agent if the market is so 'HOT, HOT, HOT?' Maybe I should try to sell by myself."
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Dominate Your Market via Facebook Groups
Wednesday, September 23, 2020 at 10:00 AM PDT Tristan Ahumada from LabCoat Agents will show us how to create a local Facebook group to generate massive leads. Learn to: Become the local expert, and have your entire community become members on your Facebook group. Effectively engage and understand your target demographics Gain traction, viewers, and leads using Facebook groups Capture the attention of and market to your Facebook audience Tristan Ahumada has built the largest real estate Facebook group in the US and will be here to teach us how to do the same in your local community online. Learn from the best! Do you want more leads? Then you need to become a local expert in your area by posting information on your (new) Facebook Group, that the locals in your area are wanting to know about. Come and join us! Register now!
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5 Branding Secrets Every Real Estate Pro Should Know
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Applying RPR Learning to Today's Revamped Market
Back in March, RPR began to offer even more blog articles, videos, webinars, tips and how-to's than ever before. The idea was that although REALTORS couldn't be in the field and working, they could at least be at home working on their business. And it worked! We know that plenty of agents took advantage of the time to learn new skills, explore helpful features and up their RPR game. Here's one story of a REALTOR who did exactly that, and how it's now paying off.
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Products

RPR for Agents
Realtors Property Resource® (RPR) is a national property database from NAR® designed to provide REALTORS® with advanced technology tools and features needed to provide clients and customers with dynamic reports and analytics. These features assist in helping your clients and customers make informed decisions when buying or selling property. The Realtors Property Resource application: Is exclusive technology only for REALTORS Does not allow public or consumer access Is a NAR® member benefit provided at no additional charge With RPR, All REALTORS® can access: Tax assessment and public records on over 150 million parcels of propertyin the U.S. Mortgage and lien information Largest national database by county of foreclosure, pre-foreclosure, REO and default Nationwide school data, test scores and parent reviews  Dynamic mapping: School Zones, Neighborhoods, Zip Codes, Cities, FEMA etc. Geo-spatial data including aerial photography, street level and bird’s eye view Census, demographic and lifestyle data Neighborhood information Comprehensive property and neighborhood reporting If the local MLS has partnered with RPR to include MLS data in the system, REALTORS® will also have access to: MLS active, sold, pending, expired, withdrawn and canceled statuses Historic listing comparison tool Realtor Valuation Model® (RVM®) Refine property facts, comparables and RVM® for custom valuation report Charts and Graphs will include trends calculated from MLS data  RPR also offers Broker branding to help reinforce your brand as part of the Want to get started? Watch this video on creating an
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Social Impact by Homes.com
  Homes.com introduces Social Impact, an easy way to manage all aspects of your online presence from Facebook posts to online reviews. This suite offers several features to help market yourself through social platforms including: Social Broadcaster:  Create posts for your social networks including listings and open houses all from a single login. Keep your friends and followers updated by posting directly to Facebook, Twitter, LinkedIn, and Homes Connect Website. You can also set up auto-posts for new listings, open houses, and price reductions as well. Social Broadcaster has a mobile application available (iOs & Android) so you can update on-the-go! Social Wall:  Automatically have your Facebook, Twitter, and LinkedIn updates post directly to your webiste. You can also display new listings, update for price reductions, and post open houses as soon as they are created - with updates 24 hours before they are set to occur. Reputation Manager:  Expand your brand's visibility to ensure you are found online when searched for, and also monitor your reputation, social marketing efforts, and more. Reputation Manager will help increase your online visibility by making sure you turn up in search engines like Google, Bing, Yelp!, and other business directories. You can also receive real-time alerts when your brand is mentioned so that you can promote or address comments accordingly. Reports can also be created that compile all alinstances of your business appearing online in one convenient place, eliminating the need to visit dozens of separate sites. Concierge Service: Provides your own social media assistant to amange your social media efforts including setting up accounts and creating posts, developing local content for articles, and producing local
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Parkbench
Stand out from the crowd with Parkbench. We build neighborhood websites for hyperlocalized areas sponsored by a single agent per area, creating unique online content that promotes recognition and drives business for the agent. Now a network of platforms, Parkbench websites engage potential customers, designed to inform visitors of local events, news, and information about the community. Parkbench also provides free marketing tools for business professionals through their main
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Homesnap Concierge
Homesnap Concierge, a brand-new product from Homesnap, is a fully managed advertising platform and lead qualification service that delivers better leads at a lower cost than Zillow Premier Agent and realtor.com. What makes Concierge different? Highly trafficked sites like Facebook, Google, and Instagram are ideal for generating large volumes of high-quality leads cost-effectively. The problem is, finding and qualifying those leads is a difficult and labor-intensive process. If you've run campaigns on these sites before, you know the frustrations all too well, and you may have turned to expensive alternatives like Zillow Premier Agent and realtor.com to save yourself time and aggravation. Homesnap set out to solve this problem. After more than a year of research and development, our digital marketing experts worked out the best combination of networks, ad types, designs, and content types to serve hyper-targeted and personalized ads to relevant buyers and sellers. The result is a product that gives agents access to more high-quality leads than Zillow and realtor.com without the hassle — or the premium price tag. With Homesnap Concierge, agents no longer have to choose between their time and their money. How does it work? Each month, our dedicated and experienced Concierge marketing team will optimize and run your advertising campaigns for an unlimited number of listings on Facebook, Google, and Instagram. We'll target the most-likely-to-transact leads on those platforms with hyper-targeted and personalized ads and qualify them for you. Then, we'll send you the qualified, hot leads right away, and continue to nurture the rest until they are ready to convert. You'll have full transparency into the process. We'll share key metrics — number of leads processed, lead contact information, qualification details, all leads acquired, and more — so you can follow us every step of the way. Just watch the leads roll in and get back to what's important: working with your clients. Why Concierge? Highly Qualified Leads Concierge collects hundreds of leads and takes care of the hardest part: separating those who are ready to buy or sell from those who need to be nurtured. We'll send you the qualified leads right away, and continue to nurture the rest. No work on your end. Better and Cheaper Results Zillow's Premier Agent runs in at an average cost of $1,200 a month for a one-year, locked-in contract — a nearly $15,000-a-year commitment. Homesnap Concierge starts at a fraction of the monthly price and requires no long-term contract. Agents can commit to Concierge for as short as one month. Promotes Your Brand First Have you advertised on Zillow or realtor.com only to feel like those companies are primarily interested in promoting their brand, not yours? At Homesnap, that will never be the case. We succeed when agents succeed, and all your advertisements will feature you — and only you. Access to a best-in-class lead qualification team, digital marketing experts and machine learning Homesnap's digital marketing experts run thousands of campaigns at any given time, and they are constantly iterating on what works and what does not. Concierge gives agents access to this experienced, best-in-class marketing team, and campaigns are managed by real humans who are experts in the digital advertising space. Additionally, our digital marketing experts are supported by our in-house machine learning algorithms, built upon thousands of real estate industry data points. Using this technology, actual artificial intelligence, we look for signals — signs that a buyer or seller is ready to transact — that a human being might miss. Fully Managed Campaigns for Unlimited Listings Concierge gives agents all the benefits of professionally tested advertising techniques, customization, and automation, so they never have to worry about tedium or timing again — all that's required is a two-minute setup. Co-Market with Lenders By co-marketing with Concierge, agents can strengthen their relationship with a preferred lender and save on advertising costs while doing it. Concierge allows you to split your monthly advertising costs with the lender of your choice. Only lenders an agent co-markets with will be advertised with the agent or listings. Ready to get better leads for
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Industry News

Why Homesnap Pro+ Has Been Dubbed the Amazon Prime of Real Estate
Comparing Amazon Prime to Homesnap Pro+ may seem pretty lofty. But allow us to explain why it's an apt analogy: Amazon Prime offers a collection of benefits that, together, satisfy every need or want a member could have. Subscribers can order groceries for delivery in under two hours. Cook dinner with the kitchen utensils they bought at a discount on Prime Day. Settle in after their meal and watch original programming on Amazon Prime's streaming service. And then, before bed, read a New York Times' bestseller on their Kindle Paperwhite. Virtually everything and anything members could ever need on a day-to-day basis is readily accessible at little more than a click of a button. Homesnap Pro+ is built upon that same principle of ease-of-use, consistency and convenience. For one annual subscription fee, agents get access to a bundle of products and services that aid them in taking a holistic approach to their digital marketing. They'll be empowered to build a consistent, wide-reaching, and credible presence across the web—from social media to search engines, home-search portals and business websites—on one platform. What's included in Homesnap Pro+ and how each feature works to improve your digital marketing Google Business Profile Verification, Optimization and Management As an established Google Premier Partner, Homesnap Pro+ can instantly verify, manage, and optimize your Google Business Profile for you. We'll take all the guesswork, technical know-how, and general head-scratchers out of managing a Google Profile. We'll help you claim your profile and load it with your photos, listings, contact information and regularly optimize your profile's performance, so you can boost your appearance search results—by as much as 5,000%. Then, we'll send you regular performance reports so you track your progress toward becoming a top, sought-after agent in your area every step of the way. Why does this matter? Today's consumers don't search for specific agents, but for more broad terms like "best real estate agent" or "top-rated agents near me." Because of this, Google has to decide what results to display—it has to determine which businesses most accurately reflect the users' search parameters and are therefore most likely to satisfy the query. The more information Google has about a business, the more likely it is to recommend it (i.e., rank it higher in search results) to its users. In years past, this could have been accomplished by SEO (content on blogs, websites, social media, etc.). Now, though, Google has changed the game. Google wants businesses to provide the information it needs to make a decision directly to Google. Put simply: Google wants you to use a Google product (the Google business profile) to rank high on Google search. Homesnap recently ran a study that traced the growth of our customers using Homesnap Pro+ to verify, manage, and optimize their Google business profiles and found the following results: After three months, customers increased their appearance in searches 380% After six months, customers increased their appearance in searches 1,037% After one year, customers increased their appearance in searches 3,087% After a year and a half, customers increased their appearance in searches 5,037% Real Estate Websites Homesnap Pro+ Real Estate Websites are professionally developed, personally branded, and powered by Homesnap Search. They enable you to establish a credible, lead-generating online presence in minutes, not weeks—and are ready to go live with little more than a click of a button—at a fraction of the cost of traditional website builds. These professionally designed websites include: A simplified, elegant layout that prominently features your preferred web address name and brand across all pages A built-in search portal powered by Homesnap, featuring the most accurate, real-time data in the industry Powerful, lead-generating real estate tools built-right in that consumers love. A built-in search portal powered by Homesnap, featuring the most accurate, real-time data in the industry Why does this matter? Real estate agent websites are important for obvious reasons, but Homesnap Pro+ Real Estate Websites offer agents a modern, fully customizable solution. You'll never have to worry about upkeep, maintenance, or outages because Homesnap will handle all of the backend management for you. And because a Homesnap Pro+ Real Estate Website comes as part of your membership, you'll save hundreds of dollars each year on third-party hosting and management fees—meaning your Homesnap Pro+ subscription practically pays for itself. We'll even migrate your existing website and domain name at no additional cost. One-Click Review Tool The One-Click Review Tool is designed to make it easier than ever for agents to invite clients, colleagues, and personal connections to leave reviews on Google. No more calling or texting asking for a positive review on Google. No more awkward conversations. Simply add the person's email address or click on a Homesnap contact, and we'll instantly send an email on your behalf asking them to leave a positive review. With the One-Click Review Tool, agents receive a positive review for every 2.6 review requests they send, which is 3X more often than the industry average. And agents who've used the One-Click Review Tool regularly (five or more times) had an average lifetime review rating of 4.95. Those who didn't? Their rating averaged out to just 1.5. Why does this matter? You know reviews are important for your reputation, but clients aren't particularly motivated to leave positive reviews without a nudge. Not only does the One-Click Review Tool help you get those positive reviews you need to win more business, but it will also boost your overall search rankings. According to our data scientists: Agents with an average review rating of 4.0 or better on Google appear in 350% more Google searches than agents with an average review rating of 0-3. Agents with a 4.0 average review rating on Google received 300% more actions (calls, texts, website views, and direction requests) than those with a review rating of 0-3. The more reviews an agent has, the better they perform in search, views, and actions. The only problem? The impact of positive reviews tends to diminish over time: Without at least one review every 90 days, the above benefits decrease by about 50%. So, you need to make sure your reviews are constantly up to date. Advanced Off-Market Search Filters Are you familiar with our heatmaps and off-market search filters, like Likelihood to List, that are available to agents right now as part of their Homesnap Pro membership (which is included as part of your MLS subscription)? Homesnap Pro+ unlocks additional advanced features, so you can dig even deeper on the status of off-market properties. These include: Distressed Information, Ownership Type, Home Equity, Loan Balance, and Consumer Demographics (which includes age, gender, marital status, income, and number of children, as well as social media information.) Why does this matter? As prospecting gets harder and harder and in-person canvassing takes a backseat in a pandemic world, being able to zero in on properties likely to hit the market before they do can be a huge boon for agents. In short, if you're looking for a more strategic way to discover listings before your competition, Homesnap's Off-Market Search Filters are some of the best tools available to do it. Enhanced Agent Profiles With a Homesnap Pro+ membership, you'll have an enhanced version of our agent profile page. We'll populate new sections to your profile such as your Google reviews, content posts, business details, and more. We'll include a blue checkmark badge on your profile photo that highlights you're a verified, credible agent. Why does this matter? Trust, as you know, is integral to agent-client relationships. An enhanced agent profile lets the 1,000,000+ users of the Homesnap Search Portal know you're a credible, professional, and recommended agent. Who's Viewed My Listings & Profile Homesnap Pro+ includes Who's Viewed My Listings & Profile. Who's Viewed allows you to see how many consumers have viewed your listings in the last 90 days, as well as which how many agents have viewed your profile and listings in the last 90 days. Why does this matter? By using the Who's Viewed feature, you can connect with interested buyers, report back to sellers how many agents and clients have viewed their listing, and monitor your growing business and understand how your digital presence is changing over time. Custom Lead Pages With Homesnap Pro+'s Custom Lead Pages, you'll get instant access to an optimized lead-gen tool. When you have a listing, we'll generate a custom lead page that you can use for all your marketing needs, from listing pages to social media and other marketing materials. Why does this matter? Not only will these professionally designed pages impress your sellers, they'll also help you save time while ensuring you're optimizing lead generation. They're branded to you and purpose-built to encourage prospects to provide personal information you can use to get in touch. NEW Sell Speed Like Amazon Prime, we're constantly adding new features, and Sell Speed is the latest edition to the Homesnap Pro+ bundle. Currently in beta, Sell Speed is a proprietary artificial intelligence algorithm, composed of hundreds of up-to-the-minute real estate market data points, that predicts how quickly a home will sell at various price points. Homesnap Pro agents can use Sell Speed on their listings or any off-market property, and Homesnap Pro+ agents can also add Sell Speed to any available active listing*. Why does this matter? Sell Speed takes the guesswork out of determining an asking price or making an offer for a property on behalf of a client. Use Sell Speed to help clients set realistic goals and expectations or arm yourself in buyer negotiations and get a fair market offer for your clients. Bottom Line Homesnap Pro+, like Prime, provides members access to a collection of benefits that seamlessly work together to make agents' lives easier. No more piecemeal tactics. No more disparate platforms or lack of a cohesive strategy. Just everything an agent could ever need to bolster awareness, enhance credibility, and generate more leads—all in one place. Is Homesnap Pro+ Right For You? Learn More. To view the original post, visit the Homesnap blog.
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W+R Studios Co-founder Greg Robertson Releases Debut Title, 'The Art of the CMA'
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Homebuyers on a $2,500 Monthly Budget Can Afford $33,000 More with Low Mortgage Rates, But Higher Home Prices Cancel Out Increase
Historically low rates are motivating homebuyers even though prices were up 8.2% year over year in July, effectively cancelling out the 6.9% increase in purchasing power SEATTLE, Sept. 3, 2020 -- A homebuyer with a $2,500 monthly housing budget can afford a home priced $33,250 higher than a year ago, thanks to historically low mortgage rates, according to a new report from Redfin, the technology-powered real estate brokerage. At a 3% mortgage interest rate—roughly the average 30-year fixed rate for July and August 2020—a homebuyer can afford a $516,500 home on $2,500 per month, up from the $483,250 they could afford on the same budget when the average was 3.77% in July 2019. The $33,250 rise in purchasing power from last year (from $483,250 to $516,500) is a 6.9% increase. The 8.2% year-over-year home-price increase in July, the largest rise in more than two years, was higher. Historically low mortgage rates are responsible for both: They push up homebuyer demand, which leads to an uptick in home prices. Those are the intended results, as the Fed is using low interest rates to stimulate the economy during the pandemic-driven recession. "Low mortgage rates are motivating many people to purchase a home, particularly those who want more space to work from home," said Redfin chief economist Daryl Fairweather. "But because there hasn't been an increase in the number of homes for sale since rates started dropping with the onset of the pandemic, many buyers end up competing for the same homes, driving up prices. Those competing forces make the current market a wash for many buyers looking for single-family homes in competitive areas. Buyers searching for condos can find a better deal, both on overall price and mortgage payments, because most condos are less competitive than single-family homes as people move out of densely populated urban areas." The continuing housing supply shortage means there are fewer affordable homes for sale for someone with a $2,500 monthly budget than last year. In July 2020, 70.6% of homes nationwide were affordable on that budget, down slightly from 71.9% in July 2019. Despite bigger budgets, buyers have fewer options in many metros There were fewer homes for sale on a $2,500 monthly budget than last year in the majority of metros Redfin analyzed. Salt Lake City (-5.2 percentage points), Kansas City (-3.7), Austin (-3.2) and Boston (-3) saw the biggest declines in the share of affordable homes for sale. Miami (+2.1), Jacksonville (+2), Columbus (+2) and Milwaukee (+2) experienced the biggest increases. In Providence, Rhode Island, where the share of affordable homes has declined 1.5 percentage points since last year, Redfin agent Lisa Bernardeau says low rates are the primary motivation for buyers right now. "Back in June, homebuyers thought they could take advantage of low rates and get a good deal because of the pandemic. Now they're seeing that's not the case because inventory is so tight and there's so much competition, but most buyers are still powering through. Regardless of high prices, a lot of buyers have been watching the market and they don't want to miss out on historically low rates or risk prices going even higher. Low interest rates are the number one driver right now." To view the full report, including charts and methodology, please click here. About Redfin Redfin is a technology-powered residential real estate company, redefining real estate in the consumer's favor in a commission-driven industry. We do this by integrating every step of the home buying and selling process and pairing our own agents with our own technology, creating a service that is faster, better and costs less. We offer brokerage, iBuying, mortgage, and title services, and we also run the country's #1 real estate brokerage search site, offering a host of online tools to consumers, including the Redfin Estimate. We represent people buying and selling homes in over 90 markets in the United States and Canada. Since our launch in 2006, we have saved our customers over $800 million and we've helped them buy or sell more than 235,000 homes worth more than $115 billion.
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NAR Announces New International Language Assets Available on NAR+Photofy App
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Companies

Elevate
Welcome to pure productivity for real estate brokers, agents & teams: CRM, IDX websites, lead gen, email, text, social, automated campaigns & workflows, and custom consulting. Intuitive, easy-to-use technology, complemented by fanatical training, support and business consulting.
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Realtors Property Resource® (RPR)
This initiative is based on the collaborative efforts of REALTORS® and the real estate community, including Brokers, MLSs and Associations. RPR’s core mission is to reinforce the REALTOR’S® value in the market place by keeping them ahead of the technology curve and better able to serve today’s’ technology empowered
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realtor.com®
Realtor.com® pioneered the world of digital real estate 20 years ago, and today through its website and mobile apps is a trusted source for the information, tools and professional expertise that help people move confidently through every step of their home journey. Using proprietary data science and machine learning technology, realtor.com® pairs buyers and sellers with local agents in their market, helping take the guesswork out of buying and selling a home. Find property info from the most comprehensive source of home data online at
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Realtyna
Realtyna® Inc. is a Web Development company that was established in 2007. We are fully focused on Real Estate web applications and solutions. Our mission statement: “To be recognized and trusted in the Real Estate industry as a top-notch technology provider, by developing the most advanced and cost-effective Real Estate applications and services.” Some Facts About Realtyna®: Realtyna® is a well-known player in Real Estate Online Solutions More than 10 Million Lines Of Code: ONLY for Real Estate Web Applications Realtyna® has the most flexible, scalable and feature-rich applications in the market Useful add-ons for bringing brilliant functionality to your website More than 150,000 clients/users (As of Feb. 2016) Excellent Client Satisfaction Rate – Proven Track Record Owned Owned license model offered for a one time payment Lifetime Updates Host it on your server or Realtyna’s®….The choice is yours! Complimentary Installation of products Free support coverage for one year with an optional support
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Webinars

WATCH: 5 Ways Your CRM Can Make You More Money
Is your CRM doing the hard work of managing your database--or just making you work hard? There's a smarter way to work when you have a smart CRM. What's a smart CRM? A platform that offers strategic insights, surfaces opportunities, offers behavioral insights and more to keep you top-of-mind with your contacts. We explored one such CRM during a recent webinar with Brad Nix and Greg Dallaire, two top brokerage leaders who both use BoomTown's CRM in their businesses. Learn how your real estate team or brokerage can benefit from an intelligent CRM in the recorded webinar below: Webinar Guests Greg Dallaire, Broker/Owner, Dallaire Realty Brad Nix, Co-founder and COO, Path & Post Real Estate Moderator: Marilyn Wilson, Co-founder and President, RE Technology Video Timeline 0:00 - Moderator Marilyn Wilson introduces the topic and panelists. 3:15 - Brad Nix and Greg Dallaire share what a CRM means to their businesses. 5:33 - How a CRM enables conversion of past and present leads. 27:05 - Delivering a premium level of service with a CRM. 38:00 - Surfacing opportunities at the right time. 46:50 - How a CRM provides a blueprint for success. 50:04 - CRMs create happy and productive agents. 58:00 - Final comments and where to find more information. Next Steps Learn more about BoomTown at BoomTownROI.com Read articles about CRM, or explore more CRM solutions in our Product Directory Register for our upcoming webinars: How to engage with your past and current clients for life using one platform and Secrets to Lead Generation Success Watch more webinars
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First Look: Broker-Level CRM Now Available to Agents and Teams
Two weeks ago, something exciting happened: Agents, teams, and small firms finally gained access to a high-level CRM that was previously only available to larger brokerages. We're talking about DeltaNET 6 from Delta Media Group. During a recent webinar, our readers were treated to a tour and live demo of this robust marketing and client management platform—and invited to try it free for 30 days. Watch the webinar in full below, and scroll down to learn how you can claim your free, 30-day trial. Webinar Guests Michael Minard, CEO/Owner, Delta Media Group Franklin Stoffer, Sales Manager, Delta Media Group Moderator: Marilyn Wilson, Co-founder and President, RE Technology Video Timeline 0:00 - Moderator Marilyn Wilson introduces the topic and panelists. 2:00 - Mike Minard on why Delta Media Group decided to develop an agent-centric platform. 4:45 - Franklin Stoffer introduces Delta's new platform, which includes a CRM, customizable websites, automated reporting, and more. 9:30 - A closer look at DeltaNET 6's customizable websites. 12:40 - Franklin kicks off a tour of DeltaNET 6. 14:10 - Automated marketing features of DeltaNET 6. 22:55 - Live demo of DeltaNET 6. 47:35 - Automated Seller Reports from DeltaNET 6. 48:55 - Features that help agents stay on track: Agent digest emails and New Listing alerts 50:15 - How Delta's comprehensive platform can help you save money. 50:55 - Free 30-day trial offer for RE Technology members. 52:00 - Question and answer segment. A Special Offer for RE Technology Readers RE Technology subscribers can get a 30-day free trial of DeltaNET 6—no credit card required. Visit deltamediagroup.com/free to claim your free offer! Next Steps Get a free, 30-day trial of DeltaNet 6 Read articles about CRM, or explore more CRM solutions in our Product Directory Register for this upcoming webinar: 5 Ways Your CRM Can Make You More Money Watch more webinars
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WATCH: Why SEO Matters in Today's Market
Google searches for "buy home" and "buy house" are at an all-time high, and "sell home" and "sell house" are trending upward. Are you capitalizing on the momentum? If not, don't worry. You'll learn all the basics of real estate website SEO in the video below--and even see two Realtor websites get analyzed by SEO expert Kevin Piechota! Kevin was our special guest on a recent webinar. He gave us the lowdown on SEO basics, including on-site and off-site SEO strategies, SEO tools to use, evaluating SEO partners, and more. Watch the full webinar below to find out how to take advantage of the surge in online real estate activity. Webinar Guests Kevin Piechota, Realtor, SEO Fuel Brand Ambassador and National Broker Consultant at Homes.com Moderator: Marilyn Wilson, Co-founder and President, RE Technology Video Timeline 0:00 - Moderator Marilyn Wilson introduces the topic and panelists. 4:05 - Why SEO matters in today's market, even during a pandemic. 4:27 - Kevin Piechota shares keyword research that shows real estate related Google searches are at an all-time high. 9:22 - Why don't Realtors do their own SEO work? 14:19 - List of monthly SEO actions that Realtors can take. 15:59 - Why you don't want more traffic to your real estate website. 16:48 - Two website analysis tools for better SEO. 17:15 - Kevin does a live SEO analysis of two webinar attendees' websites. 25:55 - How to attract better, more targeted traffic to your website. 28:38 - Expanding the flow of leads into your lead generation funnel. 30:35 - How do you get to page one of Google? 31:00 - Kevin covers the basics of on-site SEO (relevance). 37:57 - Off-site SEO strategies for building trustworthiness. 47:47 - Live demo of Homes.com SEO Fuel. 52:50 - The benefits of SEO for your brand and your website. 56:56 - What should you look for in an SEO partner? 58:35 - How much does SEO cost? 1:01:20 - Kevin shares an exclusive offer for RE Technology readers. A Special Offer for RE Technology Readers RE Technology subscribers can get a free website audit from Homes.com. Just text "SEO" to 484848 or visit go.homes/seo. Next Steps Learn more about Homes.com SEO Fuel Claim your free website SEO audit at go.homes/seo or by texting "SEO" to 484848 Read articles about SEO, or explore more SEO solutions in our Product Directory Watch more webinars
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Building a Growth Focused Pipeline
Why is real estate lead generation so painful? Here's some good news: it doesn't have to be. In fact, mastering lead generation is the key to scaling your real estate business--as long as you understand today's consumer and how they're using technology in their home search. Not sure where to begin? Jack Markham, President of Zurple, offered a roadmap for building a successful sales funnel during a recent webinar with RE Technology. Watch the full recorded session below—and don't forget to grab your FREE Lead Generation + Marketing Budget Calculator tool to get started down the path to more leads and more closed transactions. Webinar Guests Jack Markham, President, Zurple Moderator: Marilyn Wilson, Co-founder and President, RE Technology Video Timeline 0:00 - Moderator Marilyn Wilson introduces the topic and panelist. 1:27 - Jack Markham on the three pain points real estate agents are facing right now. 3:53 - Jack introduces the webinar's two main topics before diving in. 5:01 - Why is lead generation so painful? 8:27 - The impact of COVID-19 on real estate. 12:23 - Understanding today's consumer. 19:20 - Delivering value online. 21:28 - What do consumers value most from real estate websites? 31:56 - Thinking about lead generation and conversion. 32:32 - Identifying your transaction goal and how many leads you need to meet that goal. 34:35 - Building a sales pipeline, from website visitor to transaction. 36:56 - Do these three things to grow your business. 43:31 - Four essentials to drive engagement. 50:23 - Classic mindset mistakes agents have around lead generation and follow-up. 52:35 - Ten powerful consumer triggers. 53:05 - Action items. 57:00 - Question and answer segment. Next Steps Visit Zurple.com to learn more Download Zurple's FREE Lead Generation + Marketing Budget Calculator tool Questions? Email Jack at [email protected] or connect with him on LinkedIn, Facebook, or Twitter
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WATCH: The New Product Solving the Lead Challenge for Agents
Looking for a better alternative for finding high quality real estate leads than what portals like Zillow can offer? A new product from Homesnap may be exactly what you're looking for. Homesnap Pro+ Concierge is the first true alternative to Zillow Premiere Agent and realtor.com advertising programs. Rather than providing agents leads from real estate portals only, Concierge instead intelligently taps into Facebook and Google—where there are far more high quality leads and traffic than Zillow or realtor.com. The problem? Those leads are harder to find. "There's a real problem separating the signal from the noise, the wheat from the chaff," says Lou Mintzer, Chief Product Officer, Homesnap. Lou was our special guest during a recent webinar, and he offered viewers a thorough tour and a live demo of Pro+ Concierge. Lou showed webinar attendees how Concierge finds those quality leads for agents, and even pre-qualifies them before passing them on so that agents only need to spend time working those leads that are most likely to transact. Watch the full webinar below to find out how Homesnap Pro+ Concierge is changing the lead generation game for top real estate agents: Webinar Guests Lou Mintzer, Chief Product Officer, Homesnap Moderator: Marilyn Wilson, Co-founder and President, RE Technology Video Timeline 0:00 - Moderator Marilyn Wilson introduces the topic and panelist. 1:53 - Lou Mintzer explains what Homesnap is, what it can do for agents, and its consumer-facing side, the Broker Public Portal. 5:37 - Lou shares what's going on with the market right now due to Coronavirus, and how the traditional spring real estate market has been delayed, but is still on. 7:30 - Lou unveils Homesnap's newest advertising product, Pro+ Concierge. 8:20 - Why Zillow advertising seems like a good idea, but really isn't. 8:50 - How Concierge can help agents find those quality leads on Facebook and Google. 10:55 - Live demo of Pro+ Concierge. Next Steps Visit homesnap.com/concierge to learn more about Pro+ Concierge Check to see if your MLS offers Homesnap
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