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How To Win the Listing BEFORE the Listing Presentation

August 28 2012

epropertysites sandyflipshowWouldn't it be wonderful to show up to the listing presentation knowing you're already hired? We've got a sure-fire plan that will help you impress your sellers and beat your competition before you arrive for the listing presentation. Follow these three steps to win your next listing.

1. Build the property site

Don't just tell the sellers what you plan to do for their home--show them. Building a property site before you've actually taken the listing will show your sellers how committed you are and that you've already invested in them and their home.

Drive by the property and snap a few exterior photos to use for the site. Research the home's history and details, and write up an accurate description that shows how well you already know the home and neighborhood.

2. Create the digital listing presentation

Once your property site has been created, it's time to build a property-specific digital listing presentation for your sellers. Use the iPad-friendly listing presentation flip books available on ePropertySites to show your sellers how dedicated you are to them and their home. Explain your strategy, and show the sellers how and where you will be marketing their property site.

Use photos of their home and neighborhood, as well as screenshots from their property site to illustrate your focus on their home. To see an example of a property-focused digital listing presentation, click here.

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