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Browse the siteOctober 08 2013
Happy Grasshopper has earned a sterling reputation in the real estate industry. They've spent years perfecting their email marketing services, and growing even more quickly than they expected – but now that they've mastered their initial product offering, they're ready to branch out. Responding to client requests for expanded services, they've just launched two new products: Position-Me and HG-Recruits.
If you're a broker, HG-Recruits is for you. You can read our full introduction to HG-Recruits here. If you're an agent, Position-Me is for you. Read on for a closer look.
Dan Stewart, president of Happy Grasshopper explains, "We kept hearing the same question time and again, 'If Happy Grasshopper is built for maintaining relationships with people I know, what can you do about people I don't know yet?'" Real estate agents were particularly interested in building relationships with Web leads. Thus, Position-Me was born.
"Position-Me takes a cold Web lead and turns it into a friend as quickly as possible," Mr. Stewart explains. "As with Happy Grasshopper's original messaging, Position-Me isn't dry, boring, or 'salesy.' It's emotionally engaging and starts conversations."
How does Position-Me work? The process is simple: