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5 Easy Ways to Make Your Real Estate Video Go Viral

August 13 2013

fiveHomes.com brought you the basics of producing great real estate videos, but filming and editing are only the initial steps in producing videos with true value. Successfully sharing your video content is the only way to make sure it will help sell a property or highlight a community. Don't let all the time spent creating this video go to waste! This week, we bring you five ways to capture leads and promote your business through video!

1. Upload it to YouTube - YouTube is without a doubt the ultimate method of sharing videos. Why? YouTube's monthly viewership is the equivalent of roughly 10 Super Bowl audiences. Five hundred years of YouTube videos are watched every day on other social media sites and over 700 YouTube videos are shared every minute on Twitter.

The implications for real estate is quite appealing. According to a study from Google and the National Association of Realtors® (NAR), 51% of home buyers chose YouTube as their preferred online video destination when shopping for homes. Further, 65% of YouTube videos posted by real estate professionals were able to pull leads. Basically, if you haven't created a YouTube account, it would be wise to do so! All video promotion efforts should begin here! For more information about becoming a real estate idol, view this blog post.

2. #Hashtags, Keywords and Descriptions - Although videos may be the newest addition to your marketing materials, keep in mind that it's still necessary to describe the property! By associating specific terms with your YouTube video, search engines will be able to rank your content so that homebuyers can more effectively view it based on their search terms.

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