Add Membership Features to Your Website to Attract More Visitors

The best thing that ever happened for the consumer that wanted information about the real estate market was the internet. Information is free and available EVERYWHERE.

But one of the worst things that happened (in my not so humble opinion) for the real estate professional was that their information was now everywhere, for free, putting them in a weaker position than they originally were before the dawn of the internet.

I do not necessarily look at this as a killer, but rather a challenge. A challenge to rise above, create content that the Zillows, Trulias and public MLS websites cannot compete with, while at the same time offering the jaded consumer something that they will not only want, but will be willing to sign up for. What is this you ask? It's quite simple.

ALL agents need to have a members only section on their real estate website.

Members only sections on websites build an air of importance. Having one will make people want to engage with you, while also giving you some personal information about themselves (e.g. name, email, phone, etc.) that you can use for future marketing endeavors. The trick becomes trying to figure out what is compelling enough to put in those members only sections of websites. You're in luck though, as I have some tips for you to craft your own members only section into one that everyone will want to sign up to be a part of.