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Sign into your accountWhy Newspapers Are Like Cemeteries
June 12 2012
Way back in 2008, Victor Lund wrote an article entitled "Why Newspapers Are Like Nursing Homes" and published it on the WAV Group blog. In the article, he says, "If your leading marketing tool is newspaper advertising, you're setting fire to money and missing the consumer." Them's fightin' words, Mr. Lund, but they couldn't be more true. In fact, in the time that has elapsed since the article was written, newspapers have become less like the nursing homes Mr. Lund compares them to in his title and more like cemeteries.
Do you need evidence for this?
Look, you don't have to take my word for it. I spotted this interesting tidbit on MarketingCharts.com: "Newpaper Ad Revenues Drop 6.9% Y-O-Y in Q1." The most pertinent statistic in the article is that the classified ads category is taking a major hit, dropping by 9.85%.
That article corresponded nicely with another piece published at the same time: "Majority of US Seniors Now Online." How are these two connected? Well, one of the main arguments for publishing listings in newspapers is that elderly people don't use the Internet. Oh, they don't, do they? MarketingCharts begs to differ.
