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Sign into your accountMarket Leader Unveils Market Insider
August 02 2011
In a crowded restaurant in San Francisco, I sat down with Alex Lange, CTO of Market Leader. The din of restaurant patrons and staff would have been distracting – if the subject matter of our discussion hadn't been so compelling. Was I mistaken, or had Lange just said that Market Leader was aggressively investing and would be making a series of announcements to showcase its comprehensive lead-to-close solution?
"I think it's time we shook things up a little," said Alex. "So we've developed a variety of new products, services, and initiatives. The current launch is called 'Market Insider.' It's a market data tool – and we think it's going to be the industry's best product, allowing agents and brokers to provide all the rich local information that consumer demands. It has two other important characteristics: it is fully integrated into the agent's website and our CRM, and its an amazing value with an introductory free promotion."
Like Top Producer's Market Snapshot, Market Leader's Market Insider offers detailed, local market insights that Web-browsing home buyers find attractive: price trends, community info (crime, weather etc.), local schools, and more. However, Market Insider has several distinct benefits: