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Sign into your account5 Best Practices for Managing Your Online Presence
July 05 2016
Social and professional networks have become an incredible resource in today's business world. Through a simple online search, you're able to attach relevant information to almost anyone, whether a close friend or potential client. However, the information being broadcast across the Internet can either propel or hinder your personal brand. Personal branding, as defined by Dan Schawbel, author of Me 2.0, is:
"What you stand for and what makes you special. [It's] composed of values, a mission, and a positioning statement that depict what you do and who your audience is. [It] is an indicator for how valuable you are to employers and customers at every stage of your career."
So just what are your leads and clients finding when they search for you online?
If answering this causes you to scratch your head, shrug your shoulders, or frown a little, you may need a bit of help managing your online presence. Here are a few best practices to consider:
1. Search for yourself – Before you can effectively attempt to manage your presence online, you must know what you currently offer to the world. Visit the top search engines and simply search your name. Also try searching for your name along with the keywords "realtor" or "agent." PRO TIP: For busy real estate professionals, setting up a Google alert will automate how you keep track of any new content associated with your name. You control the frequency of emails you receive.