RETECHNOLOGY PREMIUM MARKETPLACE RELATED PRODUCTS | WEBINARS | SPECIAL OFFERS
You are viewing our site as an Agent, Switch Your View:
Agent | Broker Reset Filters to Default Back to List
Due to the ongoing situation with Covid-19, we are offering 3 months free on the agent monthly membership with coupon code: COVID-19A
UNLIMITED ACCESS
With an RE Technology membership you'll be able to view as many articles as you like, from any device that has a valid web browser.
Purchase AccountNOT INTERESTED?
RE Technology lets you freely read 5 pieces of content a Month. If you don't want to purchase an account then you'll be able to read new content again once next month rolls around. In the meantime feel free to continue looking around at what type of content we do publish, you'll be able sign up at any time if you later decide you want to be a member.
Browse the siteARE YOU ALREADY A MEMBER?
Sign into your accountSeven Ways to Differentate Your Service
March 22 2010
Terri Murphy, a leading real estate speaker, trainer and coach, is providing an excellent Tuesday Tip program over on YouTube. This is part 11 of the 52 week series. In this session, she discusses the 7 pieces of Differentiation—Product, Price, Process, Relationship, Experience, Technology and Marketing.
Today, consumers use the internet throughout their lives to become informed about products and services before engaging a company or supplier. This is especially true of real estate, where consumers jump immediately from print to the web to learn more about properties.
When we refer to Print, we are referring to all types of print—business card, yard sign, newspaper ad, magazine ad, flier, park bench, billboard, etc. Everything that you do to market yourself in business today is a path to your online business strategy.
In real estate, your Product is the service you provide to buyers and sellers. How do you differentiate your service? Good service is typically measured in terms of responsiveness and the quality of your responsiveness. Be sure to let your clients know how they can communicate with you—email, text messaging, phone calls, website, online chat, etc. Moreover, let them know the hours you work and who to contact as a backup when you are not around in an emergency.