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Browse the siteJanuary 13 2015
Having a blog is a great way for real estate businesses to dominate local search inquiries. But there is a catch. It takes work. This doesn't mean posting something new every day. It means taking the time to be strategic, thinking about what your local real estate market will be searching for and creating your content around that. It means adopting the old the adage of working smarter, not harder.
Here are three strategies you can use to generate more blog traffic in 2015:
Take the time to do a little investigative work. What are your friends and followers sharing? Are there any popular local events that you can create content around? Are there any attractions in your area that make it unique? What things make your city a great place to live? Write about these things. Not only will it help your local SEO, it will be relevant to those in your market who are already connected to you.
Do you know someone who is well connected locally? Ask them to write some articles for your blog. There's no harm in asking. If they say no, at least you had an opportunity to reconnect with them. If they say yes, you've now extended your reach into their social circles. It's a win/win situation.