We've all heard it before: Agents who control the listings control the market. The power and value of a great listing means that agents will jump through hoops to woo sellers. Part of the challenge is meeting new seller prospects in a low-inventory market.

We've discussed strategies for earning more seller leads—be it through these tried-and-true seller lead generation methods or these strategies for winning more listings online. But when it comes to standing out amongst the competition and getting a signature on the dotted line, agents also need to know how to show off why they are the best agent in their market.

So how do you do that? The answer is simple: Data.

As agents, we've heard so much about big data, local data, and market data that our eyes can glaze over at the mere mention of the word. But the truth is that sellers' craving for data continues to grow. To increase our listing business, we have to level-up our ability to deliver the data points that trigger potential clients' trust and confidence that we can, in fact, do what we say we can do.

Here are some data points that have that differentiation power. If you don't have these particular data points available, use them as inspiration. Be creative in how you numerically frame what you do for prospective sellers.

1. Your Listing Price to Sale Price Ratio

Of course it's important to brief sellers on what the average comparable home in their neighborhood is selling for, vis-a-vis average list prices. But it's also important to demonstrate that your listings' LP:SP ratio bests market averages in one of two ways:

• Your listings sell for more than asking
• Your listings sell for more above-asking than the average listing in your area.

But take note—sellers are increasingly skeptical that agents are depressing their listing prices to make their job easier. If your listings are selling for dramatically higher than the average asking price for the listings in your area, be prepared to explain why that's not simply a byproduct of under-pricing on your part.

In many situations, initially underpricing a home may be preferable to overpricing it. Should any of your seller clients fail to understand the dangers of overpricing, use these five talking points to vividly and painlessly prove them.