Email marketing is still one of the preferred methods of driving new business by many online marketing gurus. Now more than ever, sales and marketing professionals have an endless sea of tools that they can add to their toolbox, and with variety comes choice.

Most real estate professionals you talk to have a theory on what works, what doesn't work, and what you could be doing differently. Some swear by more traditional forms of communication like face-to-face or phone. Some swear that social media is the path to greater profits. And some see great success with email marketing. All of these tools have a purpose and show value in different ways.

Email marketing is valuable because it's a quick way to share an undiluted message with your clients, when it is convenient for them. This allows you to build relationships with them in an intimate way in less time than face-to-face communication and with less distractions than social media.

While all of this sounds great, the most important part of email marketing is your contact list. Here are 5 quick tips to help you grow your email marketing list:

1. Make it easy to subscribe from every page of your website

These people want you to contact them on a regular basis. Make it easy for them to give you their email before they lose interest.