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Sign into your accountHow to Create a Foolproof Marketing Plan for Your Real Estate Business
September 25 2014
A formal marketing plan is necessary to grow and sustain a successful real estate business. Whether you are a real estate rookie or celebrating your 25th anniversary in the industry, creating an annual marketing plan will help you stay relevant in a constantly evolving industry. Follow the below to recharge your marketing strategy and meet your 2014 goals by the end of the year.
Bonus: We have included a link to download a marketing plan template to help you get started.
1. Analyze your competitors: Competition is a given in the real estate industry. Before defining your goals, understand where your business ranks among your local competitors.
Ask yourself:
- What are my competitors doing differently than me that helps them succeed? How can I adapt those strategies to align with my marketing efforts?
- Where are my competitors not performing well, and how can I fill this gap for potential clients?
Based off of your competitive analysis, determine what you can do to differentiate yourself in your market and give your business a competitive advantage.