In collaboration with VScreen and Terradatum, I've dusted off a WAV Group whitepaper about the importance of "edutizing." What was going to be a one-off, a single article based on some important findings from the paper, has turned into a series of articles about a topic that is still incredibly important. Today, I'm going to talk about one concept mentioned briefly in the whitepaper: "on-location expertise."

First of all, you can find the whitepaper here. It's free and it's totally worth a read. Now, back to business.

When the authors of the whitepaper talk about "on-location expertise," what they're discussing is the importance of using social channels to share valuable information in real time, sort of like a reporter. By sharing relevant market data as soon as it's available, you're giving your followers a gift and establishing yourself as their go-to resource for real estate information. It's a great way to stay top-of-mind for past clients, earn the loyalty of current clients, and ensure repeat business.

The two primary channels the authors discuss for accomplishing this are Twitter and Facebook. I'm going to give you some examples of how you can use the new Market Videos from VScreen and Terradatum to be a real estate "reporter" for your sphere of influence.

Twitter

Oh that infamous 140 character limit! In a society with an embarrassingly short attention span, people LOVE IT. But how can you share substantive information effectively in such a small space? Well, links are your friend. I'll walk you through it.