What content grabs the attention of homeowners? To find out, you need a lot of data. Drip marketing solution HomeActions has just that--information on the articles that over 1 million consumers are reading. They share those insights here every month so you can use it as a guideline in your own marketing efforts.

The more than 1 million homeowners who got the HomeActions e-newsletter in April were most interested in avoiding scam calls, learning to be wise appliance shoppers, and losing a little weight without eating less.

Fear Motivates

The most-opened HomeActions article in April was, If Your Cellphone Rings Just Once, Don't Call Back. This engaged viewers because it warned something bad could happen if you do something many of us do without thinking -- return a one-ring call.

The article revealed that scammers were calling U.S. consumers phone and hanging up after one ring to lure people into calling pay-per-minute phone lines in the Caribbean.

When you share information about scams, like the article in last month's HomeActions e-newsletter, you position yourself as a trusted adviser looking out for your customer's financial well-being.

Three keys to scam stories being engaging:

1. It's got to be a new scam. Writing about a widely known scam makes you seem behind the curve.
2. It's got to be a clever scam. The one-ring scam is interesting because it's so innocuous to call back someone who calls your phone.
3. The report has to come from a reputable source. This one was from the Federal Trade Commission.