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Sign into your accountOn Positioning. On Conversion. On Email. On Being Smart.
January 23 2014
I've just returned from a week spent with some of the brightest minds in real estate. At Real Estate Connect New York, two thousand of real estate's innovators and most curious folks gathered at Manhattan's Grand Hyatt to seek, to learn, to discuss, to forge, and to propel their businesses forward.
This is a conference to which I've gone several times and I always come away from it with new perspective. This time was no different.
The thing that struck me this time 'round wasn't the abundance of shiny tech goodness. Nope. It was the LACK of it.
For an event that brands itself on being the incubator for the latest in technology to help real estate professionals, the focus this year seemed to be on taking a thoughtful step back and taking a new look at the tools we already have. There was a return to simplicity. There was a return to the things that work. There was a return to SMART.
Sometimes, innovation is simply looking at the tools we already have and using them in new, smarter ways.
To propel your business further, you already have all the tools you need at your disposal. Propulsion is simply a matter of taking those tools and putting them to best use.