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Browse the siteJanuary 16 2014
Real estate professionals are no strangers to using apps. Over the past few years, mobile and web-based applications have become indispensable to agents and brokers. But there's an entire category of real estate app that you may not have heard of--public service apps. These tools can help you better serve the needs of your community and position your business as a valuable resource.
Coined by MRED CEO Russ Bergeron, the term "public service app" refers to web-based tools that offer benefits directly to the consumer. The apps augment MLS listing data with information that motivates a consumer to purchase a home or helps a seller better market theirs. To get a clearer idea of what we're talking about, let's look at a few examples: