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Sign into your accountThe December Slump
January 05 2014
In the final hours of the year, real estate hits the skids. Even in 2013, when the threat of newly imposed mortgage regulations gave consumers strong reason to buy before year-end.
The WAV Group index measures month-to-month changes in online performance across its brokerage clients. Given that the traffic is in the millions, it is probably statistically relevant, but you may want to use this data more as a benchmark to contrast against your data.
Listing counts are down about 30% between November and December. This is a common reality. Many sellers living in their home have little interest in showing their property during the holiday season. Additionally, many REALTORS® enjoy a holiday vacation.
Broker website traffic dipped just under 40% from November to December. Interestingly enough, some third party website reports from portals saw traffic numbers in broker regions dip by as much as 60% in some areas. Traffic drops on upstream websites like the MLS and other third party websites impact broker website performance by causing a drop in referral traffic.