Agents as Liaison between Client and Contract

So many real estate processes have been digitized and automated – it's understandable that many professionals and consumers are afraid that the personal element of real estate is getting lost in the shuffle. You, the real estate agent, have the power to be the solution to this problem. You can demonstrate that technology will enhance personal connections rather than diluting them.

Real estate agents have to have two very distinct, often contradicting skill sets. You need to understand the nuts and bolts of impersonal legal documents, but also have a warm and appealing interpersonal style. Technology shouldn't further separate these two sides of your personality. Instead, it should be used to draw them together.

Contracts are where this fusion can really be seen. They are notoriously confusing to a layperson, so your buyers or sellers need your support in making sense of them. It's a perfect opportunity to enlighten rather than push-away your client – and technology can help.

"There's no replacement for responding to your clients' questions or concerns," says Greg Robertson of Cloud CMA. "But there are ways that technology can be used to enhance and support this response. Cloud CMA was built with this in mind. Reports are approachable for the agent's consumer."