Prepare yourself for a shocker: your clients want you to listen to them. Perhaps you've heard this a few times before; but all too often, buyers and sellers feel unheard and unappreciated. Agents can fall into a "one size fits all" approach, losing their edge and their clients in the process. Instead, you can show your clients that you see them, hear them, and appreciate them by crafting a strategy that is unique to them.

Need proof of how unique we all are? Just look at the way we decorate our homes. If you visit your buyer or seller clients in their home, you can't help but notice the art they've put on display, the type of furniture they've chosen, and the colors they've painted the walls. Is the style modern and minimal? Is it classic and traditional?

You don't just need to extrapolate about a client's preferences based on their interior design choices. If you listen, they will tell you exactly what they like, what they dislike, and what they want from you. You can use what you learn to create a unique strategy for their real estate purchase or sale.

How It's Done

There are countless opportunities for customization in your dealings with buyers or sellers, many of which are possible through technology. Here are just three examples.