5 Ways Brokers Can Leverage Single Property Websites

There are many ways brokers can support their agents. Giving them tools that enhance their productivity is one way. Providing agents platforms to market their listings is another.

This summer, Century 21 teamed up with Properties Online to automatically generate single property websites for every active listing. "We are passionate about providing every CENTURY 21 real estate professional with best-in-class tools to successfully grow their business," said Century 21 CMO, Bev Thorne, in a statement.

Century 21 hosts these sites as subdomains of C21.com at no charge to their agents. Sites are automatically created when a property is input into the brand's backend system. So what can brokerages gain from specialized sites like these? Here's what Century 21 already knows:

• You'll capture buyers early. When a home buyer finds a property they like, what's the first thing they do? They Google it! A listing's address is the most commonly searched term. Because URLs are generated from a home's street address (e.g., 123MapleSt.c21.com), the sites have strong SEO and are easy to find online.
• You'll keep leads within your brokerage. Brokerage-wide single property websites means you can ensure that all links on all sites direct only to places controlled by your brokerage. For example, the search sidebar on C21's single property websites sends you to a results page on Century21.com. Likewise, the "My Profile" link leads visitors to the listing agent's profile on Century21.com.