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It’s 2013, Do You Know Where Your Listings Are?

November 04 2013

syndication housesAre you confused about the difference between re-syndication and powered-by sites? Don't worry, you are not alone! The topic of "re-syndication" and how it's different from websites 'powering' other sites seems to keep popping up year after year, but many are still learning about this distinction, so we're going to break it all down right here.

First of all, ListHub does not allow its publisher partners to re-syndicate the listings they receive from ListHub. Why? Because if the listings get re-distributed then the third party websites down the line who receive your listings would have no rules or terms around how they can use the information. That means your listing data could be a) sold, b) left online indefinitely resulting in stale inaccurate data, c) repackaged into derivative products, and other problems that will cause other unintended damage to you. Obviously this is a problem, which is why ListHub prohibits publishers from re-syndicating ANY of the listings being syndicated via ListHub.

ListHub has strong contracts in place with each and every publisher that protect your information from unintended use. To review these protections click here, but in short, they ensure that your listings are used for consumer display purposes only – no more, no less.

Now, what about the "extended network" of ListHub publishers? How do they receive and maintain the integrity of the listing data? The answer lies in how the technology works.

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