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Sign into your accountSyndication Platforms Improve Listing Accuracy
October 28 2013
The Trouble With Accuracy Online
ListHub's marketing reports show a 50% increase in consumer leads generated by popular publisher websites like realtor.com® and Zillow year over year. In the past four years real estate-related searches on Google have grown 253%, according to a joint study from the National Association of Realtors® and Google.
We all know that consumers are online, but there are still a lot of questions surrounding how best to market listings online and deliver the most accurate and up-to-date information to consumers. Concerns about accuracy still emerge in blogs, articles, and conference panel discussions. One question is whether syndication helps to cure the accuracy problem - or causes it.
Not all syndication options are equal.
There are numerous ways for brokers or agents to advertise their listings online - including services provided by print magazine publishers, virtual tour companies, and single property website vendors. Most are unmanaged, meaning that they lack oversight and controls, and rely on hand-entered listing information. While brokers and agents may feel they benefit from the additional exposure from these programs, they are often rife with problems that lead to inaccuracies and ultimately damage the reputation of the brokerage. These unmanaged syndication programs do not have the tools that empower brokers to be effective, or the necessary protections in place to ensure that the listing content is not misused by publisher websites.