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Sign into your accountHow to Gain Mobile Market Share and Minimize your Lost Customers
October 16 2013
Dan shops for real estate from his desktop. That's how he found you. He visited your real estate website, submitted a lead, and you answered. You've worked with him for several months and he just hasn't found the right house for his family yet.
Dan is also a mobile customer. He checks his email from his smartphone, searches homes while waiting in line at the local coffee shop, and occasionally relies on his smartphone to look up listings for sale in the area he drove through.
Dan is your customer...but only half the time.
When shopping from his desktop, he's using your website and the resources you've provided him. When shopping from his mobile phone, he found your desktop website difficult to navigate. The property search was hard to locate and use. The font was too small. He had to scroll side to side too much, even when zooming. And all those elements designed in Flash don't display, while some of those in JavaScript don't render correctly on his smaller smartphone screen. He can't even find your website when Googling it from his smartphone, because your desktop-optimized site doesn't rank well in mobile searches.
He has since found a mobile-optimized website that he likes much better, but it's not yours. When trying to get quick answers on properties, he has found it much easier to submit them through that website rather than copy the MLS number and contact you about them.