Realtors Property Resource® (RPR®) is a free member benefit from the National Association of REALTORS®. The compelling cost-benefit ratio and impressive functionality create an appealing package, one that we were interested to see "in action." So, we've spoken with a variety of agents around the country to learn how they are using RPR® to be more successful. Our series of articles sharing what we discovered begins today.

Ressie Wilson is an agent working with RE/MAX® Allegiance in Washington, D.C. Within just a few moments of speaking with her, it becomes obvious that she's an especially articulate communicator and someone with an excellent understanding of her local real estate market. Interestingly enough, these are two of the things she seems to use RPR® for the most: communication with clients and educating herself (as well as consumers) about real estate.

Busy Agent Summary

We understand that you're busy, so we're going to provide a quick summary here. In one minute or less, these are the things you can take away from Ressie's success with RPR®:

1. RPR® helps build your clients' confidence in you and your own confidence in your decisions.
2. Give your clients a choice about the kind of information they want to receive, and then deliver. (Spoiler alert: they'll probably ask for "more, more, more.")
3. Use the RVM to guide uncomfortable pricing discussions with sellers.
4. Take an active role in ensuring an accurate RVM.

There are plenty more tips for success - read on for the full story. We also recommend getting better acquainted with RPR® in our product directory.