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Sign into your accountWhat are On-the-Go Homebuyers Searching For?
July 25 2013
This post comes to us from the HomeFinder.com blog:
Are online house hunters conducting the same home searches on mobile devices/tablets as they are on desktops? HomeFinder.com explores the type of dwelling these digital home searchers want (based on HomeFinder.com search data for the month of June 2013). Read on to find out who is searching for your listings, and how you can apply these findings to your business.
Desktop home searchers are more often in the market for single family homes:
- 72% of all HomeFinder.com single family home searches were made from desktops, vs. 67% of single family home searches were made from mobile devices (including tablets).
How can you apply this to your business? If the majority of your listings are single family homes, make sure your website has clear, concise text, a simple scrolling feature, and an easy search function. However, don't exclude mobile and tablet users; make sure your website doesn't have any Flash content (iOS devices do not support Flash), so mobile and tablet users can easily access your listings.