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Sign into your accountYour Mobile Real Estate Website Just Got a Lot More Important
July 10 2013
This post comes to us from the Delta Media Group blog:
Perhaps this past July Fourth weekend can serve as an example. We live and function in a busy society that's always on the go, and that lifestyle parlays into the absolute necessity to grab information through the most accessible mobile means. As stated in a recent article by 1000Watt's Jessica Swesey, "The mobile call to action has reached maximum urgency for brokers."
We've been saying as much for the past few years, but there's no more time to keep talking without action. Google has made this official. Last month, they announced that their new mobile search engine ranking changes will negatively affect those websites that have a poor presence on smartphone searches.
Translation: If you don't have a great mobile real estate website, or mobile website at all, you might start seeing a negative impact on your website SEO, equating to less visitors, leads and sales.
As Swesey notes, much of the real estate industry still struggles to understand mobile functionalities, responsive web design, and apps vs. mobile real estate websites. Those are all key fundamentals when there's simply no time left to "figure mobile out" without the possibility of watching your business suffer as you do.