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Secrets to Making Market Analytics Work For You

November 11 2010

michelle carter picIf you are looking to add a new tool to your arsenal that could be the difference between winning a client and being side-stepped by another agent, consider market analytics.  The local variability of the real estate market has created uncertainty and hesitancy with many consumers. Have you ever considered learning about these trends and being able to calm buyers and sellers with local market awareness?

This week I spoke with Michelle Carter, VP of Sales & Operations at Trendgraphix and we discussed the value of real estate agents using market analytics to drive their business.  Michelle is clearly passionate about the value of market statistics to the agent.

Real estate markets vary constantly both regionally and across the country.  As a real estate agent, if you don’t understand what is happening on the local level you can’t compete as easily,” explains Carter.

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