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Browse the siteMay 29 2013
Is your website losing traffic to third party sites like Zillow and Trulia? If you're like many brokers, the answer is probably "Yes." Since 2011, traffic to broker websites has gone flat, while activity on third party sites has flourished.
This doesn't have to be the fate of your real estate website, however. By discovering what real estate consumers want and how they behave online, you can craft an effective website strategy.
Broker websites have traditionally been developed around the business needs of the broker. However, it's consumers that drive success--not brokers, MLSs, or even agents. If you don't understand what the consumer looks for in a real estate website, you have no foundation on which to build a successful online presence.
So what do consumers want? Let's take a look: