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Sign into your accountWhitepaper: Maximum Marketing - Part 2
May 28 2013
This article is Part Two of a new whitepaper from ListHub. Click here to view Part One.
Do Brokers Know What They Are Doing?
Are brokers making an informed choice when they choose Maximum Marketing? As new publisher sites and models have emerged over the years, some industry participants have questioned whether brokers are demonstrating ignorance with their actions when they make these advertising choices.
Do Brokers Need to be Protected From Themselves?
So, we asked them. ListHub recently conducted a survey to learn what factors are important to brokers when deciding where to market their listings online. The survey was administered by both phone and email to 200 ListHub brokers who have selected "Maximize Marketing."
We Found Out
"Were you aware that you selected all of the sites?"
First, we wanted to find out if these brokers were even aware of their selections. With 83% responding "Yes," we learned that the brokers knew the choices they had made.
"Why did you choose to send your listings to all of the sites in the network?"
The second question was open-ended. However, we received many similar responses. The common thread for these brokers was the importance of getting the maximum exposure possible.