Guest contributor Showing Suite says:

While everyone seems to be busier than ever these days, it's nearly impossible to pull anyone away from their smartphone. The widespread use of smartphones and tablets are especially changing the way agents and home buyers are doing business, and that alone needs to be the focus of a real estate mobile marketing strategy in its own right. Prospective buyers especially want information in a quick, convenient, and timely manner, which is why it's important to be sure you are not missing out on potential business due to an inadequate real estate mobile marketing strategy.

Native branded apps and HTML5 are changing the face of real estate mobile marketing. Here is what you need to know about integrating native branded apps and HTML5 to start amping up your marketing strategy:

Get your own mobile application

Native branded mobile applications give your users an experience that is truly unique to your business. A native branded app is installed directly to a smartphone, allowing users to access your app from one single location, completely independent from the users mobile web browser. Compared to web apps using HTML5 designed websites, native branded apps allow users to receive push-notifications. Native apps also provide enhanced user access, which allows the app to access the users camera, contacts, iPod, etc.