For a small business, diving head first into the world of digital marketing may be a little daunting. SEO, Facebook ads, video, content, Twitter, the list can get lengthy—fast. That said, there are a handful of "digital housekeeping" to-do items that every small business can tackle to make sure their footprint is, at minimum, accurate and useful.

Google Your Business...

... because you can bet your potential customers are. The first page of search results can give you a pretty good snapshot of how your business is depicted on the web. What shows up? Of the results presented, which can you edit, claim or update for free? Anything negative or inaccurate? Do you show up on Google's map?

Set Up a Website

If you fall into the category of "I don't need a website," think again. Not having a website these days is like opting out of being included in the phone book decades ago. While it may not be the direct way in which people find your business (though you'll be surprised), it's very likely that they're using the web to research your business. So why not put your best foot forward? Creating a simple, informational business website is much easier than it used to be. In fact, there are services out there that take care of the whole backend of getting a business website up and running. (We're particularly fond of OnePagerApp.)