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Broker Jan Hooks on Technology

April 05 2013

solidearth jan hooksIt's time for another broker interview on the Solid Earth blog. This time we're talking with Jan Hooks from Fort Walton Beach on the Northwest Florida coast. Jan is heavily involved in her Association, holding a long list of positions, including the 2010 Emerald Coast Association of REALTORS® Board of Directors; 2010 Member of the Women's Council of REALTORS®; 2010 Women's Council of REALTORS® Emerald Coast Entrepreneur of the Year; 2012 South Walton REALTOR® of the Year, and last but not least, she's the 2013 President of the Emerald Coast Association of REALTORS®.

Jan is also committed to education and holds several certifications: Certified Distressed Property Expert; Certified Real Estate Broker Manager; Certified International Property Specialist; Council of Residential Specialists; Resort & Second Home Property Specialist; Florida Military Specialist Certification; Accredited Buyers Representation; Green, LMC, TRC, E-Pro, AHWD, A-REO.

1. What's your opinion on the health of the local market in general? Also, are there market segments doing really well, or really badly?
Our inventory is low right now. Builders are buying up vacant lots and tracks of land at a discounted price and building new homes. We're seeing multiple offers coming in again. The market is definitely moving.

2. What percentage of your agents have smartphones?
Since I am a boutique real estate company, I will speak to the membership of Emerald Coast Association of REALTORS® and take a guess that more than 85% have smartphones; all of our agents use smart phones as a basic tool.

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