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Sign into your accountMonetizing Listing Data…Is it Possible? Let’s find out in 2013
March 08 2013
This post is a response to Saul Klein's article, published here on RE Technology.
What an exciting day in real estate media! 1000Watt Consulting is having a spirited discussion blog-to-blog with Dale Ross of NAR's RPR. And, in an exciting development, Zip Realty did a data accuracy study that somewhat mirrored the WAV Group data accuracy research performed for brokers--Redfin, Windermere, and Long and Foster. They concluded that 30% of the listings on Zillow and Trulia are not on the market.
To keep things rolling along, my friend Saul Klein from Yardi published a spirited article about syndication that I would like to address. It would be sad for Saul's comments to be lost in the discussion about broker data. You may want to read Saul's thoughts before reading our response – but here goes....
WAV Group has long applauded the efforts made by Point2 to continue developing syndication strategy in our industry. We appreciate the opportunity to add our voice texture to the conversation about the future of syndication and how contract alignment can improve online property marketing for everyone.
As for the question To Syndicate or Not to Syndicate?, our counsel has always been for MLSs and brokers to develop a plan that works for them in their market, execute the plan effectively, and measure the results to maximize the effectiveness of your strategy. See the next page for a few strategies.