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Browse the siteFebruary 04 2013
Guest contributor Jose Perez of PCMS Consulting says:
I own a Lexus. I love my car, but more importantly, I love the people at Lexus. When I am ready to buy a new car, it will most likely be another Lexus.
Imagine if real estate companies created a customer for life by providing this level of engagement and follow through with their clients!
How much more profitable would they be? How much more valuable would they be? How much more control could they have?