Assembling your 2013 Real Estate Marketing Budget

Guest contributor Delta Media Group says:

Have you compiled your 2013 budget yet?

If you're wise, you'll account for flexibility. But there are some things you'll certainly want to consider investing in.

Those probably aren't rocket science, because they're many of the same things you've been at least considering investing in for the past few years. But they're back on the top of your marketing list because they work.

If you're planning on budgeting more of your marketing budget toward email, mobile and social, you're like most marketers, according to a StrongMail survey. One thing you're definitely not considering is cutting back your budget. The same survey found 89 percent of those surveyed said they plan "to increase or maintain the same level of marketing spend in 2013."

Interesting news, when the past half-decade has largely boasted reduced annual marketing and advertising spends due to the downtrodden economy.

Real estate might not be what it was in 2005 through 2007, but it has improved over the past few months, and companies are adjusting accordingly. This is a new economy where marketing is necessary, but it absolutely demands return on investment. This absolutely demands you have a way of measuring your results and comparing those with your investments. Doing so means you can be more aggressive while also being more cost-conscious in your real estate business.