You know all about real estate, but what do you know about digital property? When it comes to building an effective internet presence, there are a handful of online "places" that you must leverage.

Your "web properties" are online points of contact, like websites, blogs, and social media profiles. In our overview below, we list the different types of property you need, according to their importance.

CRITICAL

The following web properties are absolutely crucial to your online success. If you don't have them, you could seriously be hurting your business.

• Website - Don't have an agent website? Stop. Red light. Without one, you're making yourself invisible to the 90% of homebuyers who use the internet during their home buying search. At minimum, your site should have IDX property search capabilities, neighborhood information, contact info, your listings, and links to your other digital properties. Explore real estate website providers here.
• Facebook - Surprised to see Facebook on the "Critical" list? Don't be. With over 500 million active Facebook users, if you're not on this social network, you're invisible to potential clients. Agents with a weak (or no) website can use a strong Facebook presence to fill the gap by adding listing information, photos, open house announcements, and posting updates on local events.