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Sign into your accountFollow the Leader: An Interview with Krisstina Wise
November 21 2012
This interview was one of the most successful in our Follow the Leader series. We're highlighting during the holidays as one of our favorite articles of the year.
If you make the rounds of real estate conferences or spend any time following real estate on social media, you’re sure to have come across Krisstina Wise and her brokerage in Austin, The GoodLife Team. Krisstina truly is a leader to follow, having transformed her small company into a powerhouse to be admired and emulated. Krisstina took some time out of her busy schedule to share some of the keys to her success. We’ll share our interview with her here.
RE Technology: You've experienced an explosion of awareness about your brand. What factors do you believe led to this?
Krisstina Wise: The brand really has taken on a life of its own. However, there are a few factors I can point to that contributed to this.
1) We were early adopters of social media platforms, such as Facebook and Twitter. We were out there in the beginning when social media allowed brand awareness to spread.