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Sign into your accountMonday Morning Mobile: The Money’s in Mobile
November 16 2012
I have made the point over the past couple months that our mobile devices have taken over as the primary consumer search tool for most of us, and will take over for the rest of us in the near future. Yes, we all still have a desktop computer which we use for work to create documents, presentations, do research--the majority of our work related tasks. However, when the work day is done, we immediately switch to our mobile devices, smartphones and tablets, for all our consumer searching needs.
Why wouldn't we? It's far more convenient and comfortable to sit on our couch, recliner, or at our dining room table with our smartphone or tablet than it is to sit in those same places with our laptop. According to Nielsen, a recent study found that 85% of smartphone/tablet owners use their device while watching TV at least once a month and 40% of them do it daily. That's over the average of 34 hours per week Americans spent in front of the TV in early 2012.