RETECHNOLOGY PREMIUM MARKETPLACE RELATED PRODUCTS | WEBINARS | SPECIAL OFFERS
You are viewing our site as a Broker, Switch Your View:
Agent | Broker Reset Filters to Default Back to List
Due to the ongoing situation with Covid-19, we are offering 3 months free on the agent monthly membership with coupon code: COVID-19A
UNLIMITED ACCESS
With an RE Technology membership you'll be able to view as many articles as you like, from any device that has a valid web browser.
Purchase AccountNOT INTERESTED?
RE Technology lets you freely read 5 pieces of content a Month. If you don't want to purchase an account then you'll be able to read new content again once next month rolls around. In the meantime feel free to continue looking around at what type of content we do publish, you'll be able sign up at any time if you later decide you want to be a member.
Browse the siteARE YOU ALREADY A MEMBER?
Sign into your accountUnderstanding the Shift to Social Media and Mobile Marketing
November 13 2012
The three keys to successful real estate marketing are identifying, targeting and reaching the right type of prospects. Once agents identify who they want to talk to, they must figure out how to best reach their target audience. In today's rapidly evolving marketing world, study after study shows that having a presence on both social media and mobile marketing platforms is essential to success, but why?
The Social Consumer
According to KISS metrics, more than 52 percent of the United States population has a profile on at least one social networking site. But how many agents use social media to market their listings? According to The National Association of REALTORS®' 2011 report, only five percent of agents are using social sites to promote their listings.
How does that affect today's agents? For one, agents not taking advantage of social media marketing are missing out on a huge opportunity to connect with valuable prospects. In addition, with slow adoption rates from other agents, those who make the commitment to using social media as a marketing tool are way ahead of the curve.