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Sign into your accountMonday Morning Mobile: Market Penetration
October 14 2012
Each time I attend a real estate event, it becomes more and more obvious that the mobile revolution is upon us and in full swing. While many have never questioned this for Generation Y, the jury was still out on Baby Boomers and Generation X.
However, last week I had the opportunity to attend the 2012 MLSLI Tech Fair and I was thoroughly impressed by the genuine interest in and excitement about the new mobile tools (phones and tablets) and the access to information they provide, by let's face it, an audience who is predominantly not Generation Y.
My father is perfect example of this demographic--a relatively recent smartphone adopter who didn't truly appreciate the power of his device until recently. After blowing his back out and quickly becoming bored with staring straight up at the ceiling, he found solace in downloading Netflix and HBO GO apps, and being able to stream movies and TV shows to take his mind off the pain. This is a good unintended consequence of an otherwise unpleasant experience; an awakening to what these devices can do and the access to information and content they can offer.