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Sign into your accountListHub’s API and Golden Ruler Report Helps a Broker
October 14 2012
There are all kinds of reasons why a company wants analytics on the performance of their online marketing. Listhub provides this service to brokerages that use their syndication services. The fee for the service is typically just a few dollars per month per agent, but it will track where your listings appear online – for better or for worse.
WAV Group has gained an appreciation for the reporting by reviewing MLS level reports that show a federated view of all listings syndicated in the market through Listhub. I will be using these reports in my upcoming talk at the Colorado Association of REALTORS® meetings. They are far more valuable than the small fee charged by Listhub. They inform great decisions about where to send your data, and the effects of online marketing (if any).
Listhub offers their syndication services through franchises – REALOGY, Keller Williams and others have deployed the service. Brookfield uses reDataVault from Real Estate Digital (RED). The Canadian Association of REALTORS® or CREA uses Point2.
Here is what I have noticed. For brokers who are part of a franchise, there are usually preferences to the way that a broker's listing is displayed. For example, Century 21 brokers syndicating through the franchise program benefit from not having competitors displayed on their listings, among other privileges like discounts on enhanced listings. For Century 21 Brokers, the Golden Ruler Report is free.