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Sign into your accountTechnology Enhances Winning Formula
September 23 2012
When it comes to giving consumers what they want, a consumer-centric website and open lines of communication are undoubtedly at the top of any prospective buyer or seller's list. Find out what Chuck and Chad Ochsner and Greg Smith, partners, RE/MAX Alliance are doing with their website to help create a winning formula when it comes to working with today's clients.
Barbara Pronin: Congratulations on the launch of your redesigned website. What can customers expect to find at HomesInColorado.com?
Chad Ochsner: The new site is 100 percent customer-centric in design. It gives people the most flexible array of search options and data available, whether they are choosing a neighborhood, researching school districts or comparing properties and prices. Consumers can take a virtual tour of the homes that interest them and save their searches for future reference. We will also be incorporating walk scores for neighborhoods and we will integrate social media through a new platform called Social Bios.
Greg Smith: Great communication is at the very top of every consumer's want list, so our site now offers the industry's most robust customer relationship management system. That means our customers can expect—and get—instant responses to their questions. And they will get those answers in whatever mode they prefer, whether by phone, text or email.