Due to the ongoing situation with Covid-19, we are offering 3 months free on the agent monthly membership with coupon code: COVID-19A
With an RE Technology membership you'll be able to view as many articles as you like, from any device that has a valid web browser.
Purchase AccountRE Technology lets you freely read 5 pieces of content a Month. If you don't want to purchase an account then you'll be able to read new content again once next month rolls around. In the meantime feel free to continue looking around at what type of content we do publish, you'll be able sign up at any time if you later decide you want to be a member.
Browse the siteSeptember 12 2012
If the ups and downs of the real estate market have taught us anything, it's that we must nurture our client relationships in order to stay afloat during difficult times. As a broker, you should be thinking of retaining customers for life – not just in terms of single transactions. One way to do this is to focus on core services.
What do we mean when we're talking about core services? We're talking about looking beyond the sales of residential real estate and focusing on mortgage, insurance, title, home warranty, and commercial real estate.
We're not saying you should stop selling residential properties – although, as we've seen, future generations may be renting more and buying less. Instead, what we want to point out is that it's what you do throughout the transaction and after the transaction is complete that drives business and client retention across all service offerings.
Howard Hanna is an excellent example of a brokerage that has focused on core services to cement their position as an industry leader. They position themselves as a "full service" company, explaining that they can support their clients through every single step of a real estate transaction (from appraisal to closing) in-house.