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August 24 2012
As real estate broker in today’s market technology can present both great challenges and opportunities. One of the biggest opportunities available for brokers today is the ability to leverage their digital assets. As consumers adopt more and more technology the digital assets of the broker and the access to them will only increase. Amongst other things, brokers have a unique opportunity to own their Mobile Ads.
In 2011, according to comScore, Smartphone adoption grew more than 50% and mobile users who consumed mobile media grew by 30%. Mobile technology has never been more prevalent within the real estate market than it is today, in fact just last week Realtor.com announced an agent offering for their app. Brokers know they need this technology, but the challenge is what the right technology mix and how can I afford it?
In conjunction with the rise in mobile use there is and will continue to be a rise in the amount of money spent on mobile advertising. A study by research firm Yankee Group estimates that mobile ad revenue will soar three and half times to nearly $11 billion by 2016. As a broker adopting a mobile strategy, not only can you provide your agents and consumers the technology needed to stay relevant, but you can capture highly targeted dollars which will be flowing into the mobile channel from real estate service providers.