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Browse the siteAugust 10 2012
If you think of the "best" website you visit – what site do you think of? The answer is easy for me. I think of USAA.com. Although the USAA site is focused on financial services (not real estate), I believe there's quite a bit that REALTORS® could learn from USAA – online and offline.
USAA offers insurance, banking, investments, retirement solutions and advice to more than 8 million active duty military members, veterans who have honorably served, and their families. Twenty-five Army officers founded USAA in 1922 to insure each other's automobiles.
It is obvious that the designers of USAA.com approached their task by adopting the perspective of a consumer. You can see this in the details, things like: