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Sign into your accountMonday Morning Mobile: The Politics of Mobile
August 03 2012
Whatever your political views may be, one thing is for sure--the most mobile of the candidates in this year's upcoming election will certainly have the upper hand in mobilizing (pun intended) the Generation Y vote. Those born in the late 70s through the early 80s are the epitome of the mobile consumer, predominantly mobile-only households that rely on their mobile device as the primary means of communication and access to information.
Last week, President Obama, who in his previous campaign leveraged text message marketing and mobile web to reach voters, has taken his mobile efforts a step further with the release of a new iPhone App. The 'Obama 2012 iPhone App' is designed to engage potential voters with a slew of features that allow him to ultimately promote his message constantly and directly to those who download it for the remainder of the campaign.