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Browse the siteJuly 31 2012
It is hard to deny that in many areas of the country (especially the Silicon Valley market, where we reside), the real estate market has rebounded nicely and is showing no signs of slowing down.
Because of this, many REALTORS® have decided to start a new postcard farming area, or fire up an old one that hasn't had any action in a while. Many agents, contemplating such a move, call or email our office for best practice advice, tips on where and how to market, or even help carrying out a direct mail campaign.
Here are a few of the most common questions and/or pitfalls we encounter and how we advise our clients. Hopefully this helps you out as well:
Selecting a farm area is one of the most important things you can do when planning your campaign. Think about it: You are going to be marketing to this area, on a regular basis, for months (actually years) to come. You are going to be spending hundreds, and most likely thousands, of dollars on this endeavor throughout the course of your career. With those two things in mind, why would you take this decision lightly?
Whenever I speak with a client or prospective client about picking a farming area, I always bring up two things: