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Sign into your accountMonday Morning Mobile: Give The People What They Want!
July 13 2012
Mobile, of course! It is what we want, when we want it, in the most direct way possible.
Have you ever recorded a sporting event in anticipation of watching it later, only to have it ruined by receiving the outcome unintentionally via text or social media? Whether we like it or not, mobile technology allows us to constantly interact and receive information.
Consumers have adopted this technology by accessing information about real time events via their mobile phones, never missing a beat on the score of a game, results of an awards show, or breaking news. According to Flash Networks, mobile internet traffic to sports-related sites increased by 215 percent in Europe and 156 percent in the Asia-Pacific during the Euro 2012 Football Tournament. The study also showed that there was a 210 percent increase in streaming of live sport coverage across Europe during the final day of the tournament. Sports fans are just one of the many demographics that have shifted their consumption patterns to mobile to fit their on-the-go, interactive lifestyles.
Not only does mobile offer another platform for accessing information and viewing events, but it allows the consumer to interact with the event and other fans viewing it. In the case of sporting events, fans can vote for players of the game, answer trivia questions, text in for promotions from sponsors, tweet questions to announcers, and debate live with opposing fans.